For HVAC contractors
The HVAC marketing agency for the no-heat call at 9 p.m. in January
MoFluent is an HVAC marketing agency that builds and runs the system behind a heating and cooling company: a website and Google Maps presence that win the search, call handling that catches the emergency at 9 p.m., and follow-up that renews maintenance plans and asks every customer for a review. Built for the January cold snap and the July heat wave, when one missed call is a lost install.
The HVAC year
Your phone does not ring evenly, so your marketing cannot run evenly
HVAC demand comes in surges. The companies that grow are the ones still answering when everyone else's phone is ringing out.
January: no heat
The first deep cold snap brings no-heat calls in the evening and overnight. A caller with no heat keeps dialling until someone answers with a time. A missed call here is rarely a callback. It is gone.
Spring and fall: tune-ups and replacements
The quiet months are when plan renewals, furnace and AC tune-ups and replacement quotes should be filling the schedule. Much of that work can come from customers you already have, if someone reminds them.
July: no cooling
A heat wave brings the same questions all at once: is anyone available today, do you service my brand, what does a diagnostic cost. Every one of them arrives while your techs are on roofs.
Every night: after hours
Whether you run 24/7 emergency service or not, the calls come after 5 p.m. The question is whether they reach your on-call tech, a booking link, or your competitor.
What we build
What an HVAC marketing agency should build for you
One connected system, set up around your company and the dispatch or field service software you already use, then managed for you.
HVAC website design that converts
A page per service (furnace repair, AC installation, heat pumps, boilers, maintenance plans), your emergency number in the header, click to call on every phone, and a request form that asks the right questions.
02Google Maps and service-area pages
A Google Business Profile set up correctly for a service-area business, and a real page for each area you serve, so you show up beyond the street your shop is on.
03Missed call text back
Every call you cannot pick up gets a text within seconds that asks whether it is an emergency and offers a booking link. The customer stays with you while you call back.
04AI answering service for HVAC
Answers overflow and after-hours calls, sorts emergencies from routine work, pages your on-call tech for the urgent ones and books the rest. A person can always take over.
05Maintenance plan renewals
Renewal reminders before plans lapse, seasonal tune-up campaigns to past customers, and quote follow-up for every replacement estimate you send.
06Review requests after every job
A text with your Google review link when the job is marked complete, and one reminder. Reviews help a contractor climb the map and win the click.
After hours
What a dispatcher fields at 9 p.m. in January
These are the calls an after-hours setup has to handle well. Every answer comes from rules your company approves.
- "My furnace stopped and it is freezing. Can someone come tonight?" Emergency: page the on-call tech and tell the caller when to expect a call back.
- "What does an after-hours visit cost?" It gives your approved answer, or says the tech will confirm before starting.
- "I smell gas" or "my CO alarm is going off." It never troubleshoots. It reads out the safety instruction your company sets, tells them to call 911 if in doubt, and escalates.
- "Can you just tell me how to reset it?" Only the simple checks you approve, such as thermostat settings, and nothing that involves opening the unit.
- "Is my furnace under your plan?" It logs the address so the office can confirm in the morning.
The text that goes out
A missed-call text that sorts the urgent from the routine
Sent seconds after a call goes unanswered:
"Hi, this is [Company name]. Sorry we missed your call. Is this a no-heat or no-cooling emergency? Reply 1 and our on-call tech will call you back. For anything else, book a visit here: [link]"
A "1" pages the on-call tech. Anything else goes to the office queue for the morning. Before you text people back, read our guide to missed call text back and CASL.
HVAC contractor marketing for plans, rebates and financing
Maintenance plan renewals and reminders
A maintenance plan is the steadiest revenue an HVAC company has, and plans lapse quietly when nobody asks. We set up a renewal sequence that starts a few weeks before the plan ends, with a text and an email and a one-tap renewal or booking link, and a reminder if there is no reply. Seasonal campaigns go to past customers: furnace tune-ups before the first cold weather, AC checks before the first heat wave. If your plan includes priority service in a surge, every reminder says so.
Rebate questions
Heat pump customers ask about rebates before they ask about price. Your site should answer accurately and point to the official source, because programs change.
- In Ontario, the Home Renovation Savings program, from Enbridge Gas and the IESO, offers heat pump rebates through participating HVAC contractors. Its page says pre-approval is mandatory and installations done before approval are not eligible. If you are a participating contractor, say so and explain that step on your heat pump page.
- The federal Canada Greener Homes Loan is closed to new applications, according to Natural Resources Canada. If your site still advertises it, that copy needs to come down.
We link to the program page rather than copying rebate amounts onto your site, so a change to the program does not leave you advertising the wrong number. Outside Ontario and in the US, we use your province's or state's official program pages in the same way.
Financing questions
"Do you offer financing?" deserves a direct answer on the page and in the receptionist's script: who the lender is, how to apply and where to read the terms. We use your financing partner's approved wording and nothing more.
Our trades work
Service-area pages and Google Maps, built for contractors
We have not built for an HVAC company yet, and we will not pretend otherwise. Our trades proof comes from two electrical contractors, whose sites face the same problems: emergency calls, wide service areas and no storefront traffic.
Marrast Contracting, GTA
A licensed electrical contractor serving the City of Toronto, York, Peel, Halton and Simcoe County. MoFluent hand-coded a new site, live on its own domain since October 2026, with 19 area pages, area-by-service pages and North York neighbourhood pages. Its quote form asks job-specific questions, takes photos and sends each lead into the CRM with a confirmation to the customer. The site is too new for results, so we do not claim any.
Ridge To River Electric, West Virginia
An owner-operated electrical contractor in Leon, West Virginia. MoFluent built its site with nine service pages, six county pages, a financing page and an estimate request form that feeds its CRM, plus a tracking number that forwards to the owner. Its follow-up workflows, including missed call text back and review requests, are built and waiting on the owner's sign-off.
HVAC marketing in Toronto and across Canada: getting found on Google Maps
Many HVAC companies are service-area businesses: customers do not come to you. Google's service area guidance says to remove your address from your Business Profile if you do not serve customers there, that you can set up to 20 service areas, and that the overall area should not be more than about two hours' drive from where you are based. Our guide to ranking on Google Maps without a storefront covers the rest.
Service-area pages that are not copies
A page per town only helps if each one says something true about that town: the jobs you have done there, the housing you work on, how quickly you can usually get there, and reviews from customers in that area. Twenty pages with the town name swapped are doorway pages, and they can hold the whole site back.
Reviews after every job
Ask every customer, not just the happy ones, and ask while the tech is still in the driveway: a text with your direct Google review link when the job is closed, and one reminder two days later. Reply to every review, good and bad. A steady flow of recent reviews also shows customers you are busy now, not two years ago.
Questions
Frequently asked questions
How do HVAC companies get more leads in winter?
Many winter calls are emergencies, so the first gain comes from answering them. Make sure every call reaches a person, an on-call tech or a text back within seconds, keep your Google Business Profile current, and have a furnace repair page that shows your emergency number. Then use the slow weeks to renew maintenance plans with past customers.
How much does an HVAC marketing agency cost?
It depends on what you already have and how many areas you serve. A company with a good site may only need call handling and follow-up, while a new company may need the website and Google Maps work first. We price after a free audit call. We do not publish packages, because the fix depends on where your calls are leaking.
Is an AI answering service good for HVAC companies?
It works well for overflow and after-hours calls if it is set up with clear rules. It should sort emergencies from routine work, page your on-call tech for the urgent ones, book the rest and never troubleshoot gas or carbon monoxide calls. Callers should be told it is automated and be able to reach a person.
Do I need a separate page for every city I serve?
Only where you can say something real about each one, such as jobs you have done there, typical homes, how quickly you can arrive and local reviews. Copied pages with the city name swapped can hurt more than help. Start with the areas that bring the most work and build out from there.
Should my HVAC website mention heat pump rebates?
Yes, if you explain them accurately and link the official program page. Customers ask about rebates first. In Ontario, the Home Renovation Savings program requires pre-approval before installation, so explaining that step protects the customer and you. Avoid copying rebate amounts onto your site, since programs change and some close.
How do I get more Google reviews for my HVAC business?
Ask every customer at the end of every job, by text, with a direct link to your Google review form, and send one reminder. Make it the tech's habit or automate it from your job software. Respond to every review. Never pay for reviews or write them yourself.
Do you work with HVAC companies outside Toronto?
Yes. We are based in Toronto and work with contractors across Canada and the United States, set up and managed remotely. Your service-area pages and Google profile are built around the areas you actually serve, wherever they are, and we work to your province's or state's rules on texting and advertising.
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Next step
Find out how many calls you missed last winter
Start with a free audit call. We map where your calls, quotes and plan renewals are leaking and show you what we would build before the next cold snap.