A roofing marketing agency for roofers who want their own leads

What a roofing marketing agency should plan for: storms and seasons

Roofing is seasonal in a way few trades are. The work you can do depends on the weather, and the calls you get depend on it even more. Good roofing contractor marketing plans for both.

Storm-day mode

When a storm hits, switch the system into a mode you set up in advance. Missed call texts change to storm wording ("Is water coming in right now? Reply YES and send a photo"). The website shows a storm-damage banner linking to a short triage form: is there an active leak, is anything hanging or loose, has the homeowner contacted their insurer, and photos from the ground. Active leaks go to the top of the list. Everyone else gets a confirmed inspection window instead of silence. A Google Business Profile post the same day tells searchers you are taking storm calls in their area.

The shoulder seasons

When the weather slows installs, the marketing should shift to booking the next season. Inspection campaigns to past customers, content on ice dams, attic ventilation and what to check after winter, and a waitlist for spring replacements all keep the calendar from starting at zero. Past customers are also your best source of referrals, so a check-in a year after the job does double duty.

Inspection requests that book themselves

An inspection request should end with a booked time, not a promise to call. The form asks for the address, roof age if known, material, the problem, whether there is an active leak, and photos. The customer then picks from real inspection slots. Reminders go out the day before, and the crew sees everything on one record when they arrive.

Insurance-claim questions

Homeowners with storm damage almost always ask about insurance. Answer generally and honestly: you can inspect the roof, document the damage with photos and provide a written estimate, and the homeowner should talk to their insurer about their own policy and claim. Do not promise that a claim will be approved or suggest you can handle it on their behalf unless that is truly part of your service and lawful where you work. A clear page on "what we do and what your insurer does" saves your office a lot of repeated calls.

Permit questions

Homeowners also ask whether a re-roof needs a permit. Rules vary by municipality. In Toronto, for example, the City lists replacing existing roofing material with no structural work among projects that do not need a building permit. Write the answer for the cities you serve, link the source and tell readers to confirm with their building department.

Drone and photo content

Aerial photos show a whole roof in one frame, and before-and-after pairs from the same angle are hard to argue with. Use them on project pages, in your Google Business Profile and in follow-up after an estimate. In Canada, flying a drone that weighs 250 g to 25 kg requires a Transport Canada drone pilot certificate and a registered drone. In the United States, flying for business falls under the FAA's Part 107 rules, which require a Remote Pilot Certificate. Ask homeowners before posting their house, and keep house numbers out of frame.

Where roofing fits with the other trades

The base system is the same one we build for every trade. Our contractor marketing page explains it, and our page on missed call text back for contractors has roofing-specific text examples.