Guides
Guides for clinics and trades
Plain answers to questions service business owners often ask: how to show up on Google Maps without a storefront, what a website should cost, whether texting callers is legal, and how clinics get more patients. Each guide is written from the work we do every week, and every rule we cite links to its source.
All guides
Start with the question you have now
How to rank on Google Maps without a storefront
Google's own rules for hiding your address, how to set up to 20 service areas, what moves a profile up the map pack, the shortcuts that get profiles suspended, and a 14-step checklist.
02How much does a website cost in Canada?
Published Canadian price ranges from three sources, the seven things that drive cost, and a fair comparison of DIY builders, freelancers, agencies and monthly plans.
03Missed call text back: how it works, and is it legal in Canada?
How the automation works, four example texts, and what CASL says about consent, identification and unsubscribes, with a short note on TCPA and A2P 10DLC in the US.
04How to get more chiropractic and physio patients
Eight tactics for clinics, from Google Business Profile and Jane or Cliniko booking links to recall, physician referrals, and reviews inside your college's rules.
05How to reduce no-shows at a chiropractic clinic
Seven ways to cut no-shows and late cancellations: two well-timed reminders, reply-to-confirm, one-tap rescheduling, a fill-in list and one number to track.
06Missed calls are costing contractors jobs
Why the end-of-day callback is too late, five ways to catch missed calls, and a one-week check of how many jobs you are losing.
07What to automate first in a small service business
The order to fix the moments customers slip away, what to leave to people, and a one-hour audit you can do yourself.
How these guides are checked
Every rule in these guides was checked against its primary source on the day of publication: Google's Business Profile help pages, the CRTC and the Justice Laws website for CASL, the FCC for US texting rules, and the College of Chiropractors of Ontario and the College of Physiotherapists of Ontario for clinic advertising. Each guide shows its date and links to those sources, so you can confirm the current version before you act.
From reading to doing
Where each guide leads
The guides explain how things work. When you would rather have it built and run for you, these are the services behind them.
Getting found
The Google Maps guide is the thinking behind our Google Maps and local SEO service, which pairs a managed Business Profile with the service and area pages that support it, and with review generation that follows Google's rules.
Turning visits into enquiries
The website cost guide explains what you pay for. Our website service covers how we build sites for service businesses, priced after a free audit call.
Answering every lead
The texting guide sets out the rules. Missed call text back and an AI receptionist put them into practice for contractors and clinics.
Filling the clinic schedule
The clinic guide feeds our pages for chiropractors and physiotherapy clinics, and our clinic systems.
Next step
Have a question the guides do not answer?
Book a free audit call. We will look at your business and answer it directly, with what we would build and run to fix the leaks.